viral
I keep thinking about this, from Publishers Weekly:
Yes, teens spend a lot of time online. But for publishers trying to use that to their advantage, it takes
more than just shifting promotional dollars to
the Web. “Part of the trick to marketing
books to teens online is that the most
effective results seem to come from the
coverage that appears most organic,
viral and uncommercial in
nature,” says Tracy van Straaten, v-p of
trade publicity at Scholastic.
wtf?
About this entry
- Published:
- 01.06.08 / 11pm
- Category:
- Blog
Brian Mandabach is a writer and teacher who lives in Colorado Springs, Colorado. OR NOT is his first novel.
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